You don't need a bigger team…You just need the right operator.
POET is your embedded Fractional Operator - the strategic partner who gets inside your business and makes growth actually happen. Not a consultant who advises from a distance. Someone who rolls up their sleeves and executes alongside you.
I embed directly into your business across the areas that matter most - operations, sales & distribution, customer experience, and strategic business management. You get senior-level thinking and hands-on execution, without the overhead of a full-time exec.
Operations & Systems Build the infrastructure your business actually needs to scale. Streamline processes, implement the right tools, and create the operational backbone that runs without you in the room.
Revenue & Growth Strategy Identify and activate the commercial levers that drive sustainable growth. From sales strategy to revenue architecture - less noise, more momentum.
Wholesale Expansion & Distribution Open new channels, secure the right partnerships, and build a distribution strategy that grows your reach without growing your headaches.
Project Management & Execution From complex initiatives to time-critical deliverables - I own the execution end-to-end so nothing falls through the cracks and nothing stalls.
Team Building & Culture Hire right, lead well, and build a team that doesn't need you for everything. Structure your people for performance - at every stage of growth.
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Client Testimonials
“Working with Courtney from Poet Agency has been such a defining part of bringing the retail side of Assistini to life. From the very beginning, she stepped in not just as a strategist, but as a true partner in the process.
Courtney supported me across every layer, from shaping the initial idea and product development, through to building out a clear and thoughtful go-to-market plan. What really sets her apart is the way she thinks about the back end just as much as the front, helping me put strong, practical processes in place so everything actually runs smoothly, not just looks good on paper.
She has this incredible ability to take what feels like a big, overwhelming vision and turn it into something structured, achievable, and genuinely exciting. I can confidently say I wouldn’t have been able to launch this retail arm of Assistini in the way I have without her.
I’m so grateful to have had her in my corner through this and excited for the next chapter of my business!!”
— Christina, Founder